Movie Rentals Are Baked Into the Latest Version of iTunes
Look inside the code of the latest version of iTunes (version 7.5), and you will find eight lines that speak volumes about Apple’s next move in video. Movie rentals and video-on-demand, it appears, are now baked into iTunes, just waiting to be turned on.
http://evanseries.org/2007/11/07/video-rentals-coming-soon-to-itunes/
