The company wants to involve the potential audience to a greater degree than ever before through its Website, where people will be able to help cast movies (we’ve heard that idea recently) or pick the songs for the soundtrack, among other ideas. In addition to helping to steer the development of each movie, Blowtorch audience members will get a shot at having their own videos shown in theaters alongside the feature films. Audience members in the theaters will also be able to vote for the digital shorts as they are watching them through their mobile phones and send links to the videos to their friends elsewhere. So you won’t actually have to be in the theater to be connected to the experience.
http://www.techcrunch.com/2007/11/15/blowtorch-raises-50-million-to-launche-a-new-hollywood-studio/
