Digiton

Sun har tecknat avtal med MySQL om uppköp av det svenska databasföretaget för en miljard dollar, motsvarande drygt 6,3 miljarder kronor. Det stod klart på onsdagen.
http://www.idg.se/2.1085/1.140585

European digital music spending in 2007 was 401.2 mln euros, an increase of 63% compared to 2006, according to JupiterResearch. The European market trails the US by approximately two years but it will gain momentum, and by 2010 spending will help halt the decline in music revenues, culminating in 2 bln euros of digital revenues by 2012.
http://www.jupiterresearch.com/bin/item.pl/press:press_release/2008/id=08.01.08-digital-music.html/

GfK NOP found men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=74127&Nid=38169&p=919708

70% of internet users of age 18-29 have visited video-sharing sites, up 27% from the 2006 period’s 55%, according to Pew Internet and American Life Project.
http://www.pewinternet.org/

33% of US mobile subscribers, or 78 mln people, saw or listened to an ad on their cell phone during Q4 2007, according to GfK NOP Research. 56% of Americans use SMS. Mobile gaming and surfing the mobile Web were both at about 28%, while less than 10% watch mobile TV. 33% of cell customers who have seen mobile ads, most received them via SMS or MMS text messaging. 33% remembered brands being promoted.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=74127&Nid=38169&p=919708

Presstjänsten Newsdesk lanserar ett företagens YouTube under parollen Publish Yourself. ”Vår mission är att alla företag ska publicera sig själva direkt, säger Peter Ingman, vd på Newsdesk.
http://www.dagensmedia.se/mallar/dagensmedia_mall.asp?version=143573

eMarketer projects that the global market for ad-supported mobile messaging will rise from $1.5 billion in 2006 to $12 billion by 2011.
http://www.emarketer.com/Reports/All/Emarketer_2000432.aspx?src=report3_home

Mobilunderhållningsbolaget Aspiro har nyligen tecknat avtal med Aftonbladet och ett flertal andra svenska aktörer. De nyvunna kunderna gör Aspiro till ett av de största företagen i landet inom mobil marknadsföring, säger Jan Erik Sørgaard, på Aspiro. Under 2007 har Apiro genomfört kampanjer för bland annat kunder som SAS, Telenor, GM, Eurocard, Stena Line, Dell, MTV, Coca Cola, Tele2, Sesam, Nokia, Canon, Unicef och Cederquist. Numera ingår även Aftonbladet i bolagets kundportfölj.
http://www.aspiro.se/sv/

Får porrbranschen som den vill kommer de flesta mobiler snart att fungera som iPhone. När det gäller just mobilporr ser flera aktörer iPhone som det största dragplåstret. Med en rejäl skärm och tillgång till en riktig webbläsare är iPhone rena drömmen för de som gillar pornografi.
http://www.pcmag.com/article2/0,2704,2247680,00.asp

Awdio spots the coolest places around the globe where live music is played and makes exclusive agreement to distribute and stream it live in real time. They gathered so far 50 hotspots like the super trendy Colette Shop in Paris, the 1015 in San Francisco or the Favela in London.
http://www.awdio.co.uk/