Digiton

33% of US mobile subscribers, or 78 mln people, saw or listened to an ad on their cell phone during Q4 2007, according to GfK NOP Research. 56% of Americans use SMS. Mobile gaming and surfing the mobile Web were both at about 28%, while less than 10% watch mobile TV. 33% of cell customers who have seen mobile ads, most received them via SMS or MMS text messaging. 33% remembered brands being promoted.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=74127&Nid=38169&p=919708

eMarketer projects that the global market for ad-supported mobile messaging will rise from $1.5 billion in 2006 to $12 billion by 2011.
http://www.emarketer.com/Reports/All/Emarketer_2000432.aspx?src=report3_home

63% of cell phone owners are not using cell phones to access such Internet services as search engines or to gather such information as the daily news, which are both popular activities on computers. However, the fact that 37% of cell phone owners are accessing some kind of information or services on their cell phone is a clear indicator of demand from cell phone users for more than voice services, JupiterResearch says.
http://www.jupiterresearch.com/bin/item.pl/press:press_release/2007/id=07.12.05-mobile-internet.html/

With all the talk about Amazon’s Kindle, there’s a bigger revolution taking place and those who studied classic literature will be horrified. In Japan, half of the top ten selling works of fiction in the first six months of 2007 were composed on mobile phones.

http://www.smh.com.au/news/mobiles–handhelds/in-japan-cellular-storytelling-is-all-the-rage/2007/12/03/1196530522543.html

WebFives offers social networking with a focus of mobile media, including video, music and photos. Users are provided with standard social networking profile pages complete with blogging, and have the option of accessing their sites via computer or via a WAP specific page.

http://blog.seattletimes.nwsource.com/brierdudley/2007/11/microsoft_buys_toutonghis_seat_1.html