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‘Intelligent’ magazines to measure readership

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Mediamark tests system using tiny electronic chips on magazine pages
The system, which MRI has been testing in-house for more than a year, uses radio frequency identification (RFID) tags on selected magazine pages. These are monitored by a chip in the magazine’s sleeve which records when the magazine, or particular pages within it, are opened and closed.



Written by digiton

december 5, 2007 den 12:02 f m

Publicerat i Analytics [EN]


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