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Thinkbox and IAB partner for joint TV/internet advertising study

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TV and internet advertising bodies, Thinkbox and the IAB, are collaborating on a research project in the new year that will examine the effectiveness of using the two mediums together in marketing campaigns.

Qmedia has been picked to run the study, which will involve 3,000 online quantitative interviews, while ten households will also be recruited to keep ‘engagement diaries’.

http://www.research-live.com/news_story.aspx?pageid=30&r=y&newsid=4015

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Written by digiton

december 5, 2007 den 12:02 f m

Publicerat i Analytics [EN]

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