Digiton

Web Analytics | Mobile | Internet | TV| Ads

56% of Americans use SMS, 33% see ads on cell phones

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33% of US mobile subscribers, or 78 mln people, saw or listened to an ad on their cell phone during Q4 2007, according to GfK NOP Research. 56% of Americans use SMS. Mobile gaming and surfing the mobile Web were both at about 28%, while less than 10% watch mobile TV. 33% of cell customers who have seen mobile ads, most received them via SMS or MMS text messaging. 33% remembered brands being promoted.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=74127&Nid=38169&p=919708

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Written by digiton

januari 22, 2008 den 2:28 e m

Publicerat i Mobile [EN]

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