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Men recall mobile ads 20% better

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GfK NOP found men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=74127&Nid=38169&p=919708

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Written by digiton

januari 22, 2008 den 2:29 e m

Publicerat i Ads [EN]

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