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Men recall mobile ads 20% better

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GfK NOP found men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=74127&Nid=38169&p=919708

Annonser

Written by digiton

januari 22, 2008 at 2:29 e m

Publicerat i Ads [EN]

End of advertising in 5 years

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IBM released an interesting new report earlier this week that predicts the end of advertising as we know it within 5 years.
http://www-03.ibm.com/industries/media/doc/content/bin/media_ibv_advertisingv2.pdf

Written by digiton

november 15, 2007 at 8:29 e m

Publicerat i Ads [EN]

Its not about ‘the New Media’, its about ‘the New Marketing

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Nick Brien, VD för Universal McCann menar att annonsören inte ska stirra sig blind på hur mediebeteenden förändras. Det viktiga är att titta på hur sättet vi marknadsför våra produkter på förändras.
”When clients say, ‘Talk to me about new media,’ I say, ‘No I am not going to talk to you about new media, I am going to talk to you about new marketing,'” säger han till AdAge.

http://adage.com/mediaworks/article?article_id=121843

Written by digiton

november 12, 2007 at 2:32 e m

Publicerat i Ads [EN]